THEO'S BRUNCHFAST
Brand Designer
BRAND DESIGN - ART DIRECTION - BRAND STRATEGY - PRODUCT DEVELOPMENT
Theo's is a pop-up brunchfast food truck that is soon expanding to a full restaurant location. The food became a quick success after word spread about the crazy savory comfort food and delicious concoctions such as the donut burger. The project was completed through Ryan Furr Creative. The logo and videos were set and I was brought on to complete the brand experience.
Directive:
Infuse small town brunchfast with metal music. We want delicious looking food mixed with a hardcore voice that would really set us apart from any artesian competition.
Video shot by Ryan Furr Creative.
Website Exploration
A simple one-page site until we have the full restaurant experience ready. This site should explain who we are, what we're making and where you can find us.
Menu Item Treatments
Taking great food photography and adding brand elements such as the flames and lightning bolts, to create exciting images for menu boards and social.
Print Promotionals
To spread the word and gain customer attention, we came up with very cool signage and business cards.
